Worn by ‘Last Exit to Nowhere’ Heroes

A few months ago, I was followed on Twitter by a new t-shirt company. This is not surprising. Those of you who follow me, or actually know me in the real world, will be aware of my love of movie based t-shirts and the fact that I tweet a picture every time I buy a new one. It is due to such tweets that I (along with many others) was targeted as a potential customer when Worn By Heroes began their marketing campaign.¬†Initially, I was very interested in the arrival of a new movie t-shirt designer, after all, you can’t have too much of a good thing. I reciprocated their Twitter follow, in order to keep up to date regarding the progress of Worn By Heroes and in anticipation of the fantastic designs they were promising.

As the weeks past, Worn By Heroes tweeted about their plans, answered questions and at one point, asked me to ‘Like’ their Facebook page. I politely stated that, until they produced a product, I could not choose whether I ‘liked’ it or not. They seemed to understand this. No problem. I may have missed a tweet or two, but I didn’t realise they intended to use Kickstarter to fund the launch of their company. I have nothing against Kickstarter, I have happily funded people’s projects via this method, I was just surprised, and also startled at the ¬£15,000 target amount that Worn By Heroes were requesting. Another thing that shocked me was an article which included the following quotes from Worn By Heroes:

We love movies. We love TV shows. And we love showing off our intimate knowledge of a film or show with an awesome t-shirt which only our fellow hardcore fans will recognise. There’s nothing like that moment of recognition on a strangers face as they clock the reference on your t-shirt.

Sounds good so far. However, I don’t feel that putting down everyone else’s products is the best way to promote your business, but that’s what they do with the next quote:

We’ve got a huge collection of movie t-shirts from loads of different stores. Whilst the designs themselves can range from bad to awesome, we’ve found the actual product itself is always lacking in quality. The t-shirt is tough, scratchy and ill-fitting. The prints themselves are heavy slabs of plasticy inks that weight the shirt down and start to crack after a while.

I’m not sure how established t-shirt designers like Dark Bunny Tees and Last Exit to Nowhere will feel about that description.

Now, although unimpressed by their designs, I am not in a position to pass judgement on the quality of Worn By Heroes products, having not bought any. What I would like to do, is offer an element of balance. I buy a lot of movie t-shirts, never ones that simply have the film title across the front. Mostly, I buy shirts from Last Exit to Nowhere. Like Worn By Heroes, Last Exit designs are influenced by the products and companies that feature within the movie, so only fans of the film will make the connection. Unlike Worn By Heroes, Last Exit produce designs of beauty and style, they are immensely clever and the depth of detail is unrivalled. As for quality, I have never known better than Last Exit to Nowhere, some of my Last Exit shirts are several years old and still in great shape. To be honest, I don’t follow the usual guidelines for t-shirt care, I even tumble dry them (not recommended), but so far none have succumbed to a premature demise.


A few favourites from my Last Exit to Nowhere collection.

At the time of writing this post, Worn By Heroes’ Kickstarter campaign is exactly half way through its funding period and has reached just over half of its target. Hmm, cutting it fine.

Although this post may come across as a bit of a dig at Worn By Heroes, I do wish them every success. I just think they should spend more time and effort promoting their own product and less time slating everyone else’s. I’ve never met an unhappy Last Exit to Nowhere or Dark Bunny Tees customer, they even have an impressive collection of celebrity fans, including Simon Pegg, Nick Frost, Chris Martin and Ed Byrne, among many others.


FROM LEFT: Simon Pegg, Nick Frost, Matthias Kaufmann, Chris Martin (Coldplay) and Ed Byrne.

Happy shopping everyone!


My most recent purchases.